Practical guides for organisations running field operations and collecting data across Africa.
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In the small town of Gurusu, tucked near the city center of Minna in Niger State, a local nurse named Amina begins her Monday the same way every week. She steps into the local market just after 8 a.m., not to shop, but to observe. Her eyes scan the vegetable stalls, the dried fish stands, [...]
In northern Nigeria, behind every statistic is a young life, and sometimes, a child lost too soon. In Katsina State alone, 652 children died from malnutrition in the first six months of 2025, more than double the previous year’s total. UNICEF estimates nearly 3 million Nigerian children are currently battling severe acute malnutrition. These figures point to one [...]
Walk through any Nigerian market today and you’ll see bottles of palm oil and vegetable oil stacked high, their golden hues catching the light. These are staples in every kitchen, from Lagos to Kano. Yet behind those bottles lies a much bigger story, one that touches on Nigeria’s foreign exchange reserves, food security, and the [...]
Here’s the truth nobody wants to say out loud: We do not have real African unicorns. In Q1 2025, African startups pulled in over $450 million; Nigerian startups alone pulled in over $100 million. That’s not pocket change. Yet when you peel back the layers, you notice fewer founders are getting backed, and most of the dollars are flowing [...]
Brand communication is a major pillar of every organization and plays a defining role in its success. Communication simply means speaking and listening. Yet in 2025, many brand campaigns are only doing half the job they’re speaking, not listening. Then they wonder why their campaigns underperform or their sales keep swinging up and down. It’s [...]
Nigeria has a very diverse terrain, and coordinating a field operation or field project can be complex. From Surulere in Lagos State to Argungu in Kebbi State, poor infrastructure, logistical inefficiencies, and limited visibility often hinder effective service delivery. Geographic Information Systems (GIS) are increasingly becoming essential tools to overcome these hurdles, providing clarity, coordination, [...]
Following our last article on why social media data can’t replace real-world insights in Africa, we’re taking the conversation a step further. That piece looked at the gap between what trends online and what’s happening on the ground. Now we’re asking a deeper question: can social media data be trusted at all, and is field [...]
In a continent where reliable data remains a luxury, it’s tempting to reach for what’s abundant—social media data. But is that wise? Is Africa, and Nigeria in particular, ready to treat what’s trending online as truth? This is not to dismiss the value of social platforms; they’ve become indispensable tools for communication, civic movements, and [...]
Africa is on the brink of a digital revolution. AI-driven solutions are transforming industries like agriculture, healthcare, and financial services. But there’s a catch—AI needs data, and Africa doesn’t have enough of it. The problem isn’t that data doesn’t exist. It's fragmented, inaccessible, and often unreliable. Rural farmers, informal businesses, and remote clinics generate valuable [...]
What clients say
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Overall, I'm very satisfied with the service. The respondents represented a solid and engaged audience, and the results were highly insightful. I'll definitely recommend it.
Yinka, CEO, Intelpoint
I was glad to see that I could use a one-stop software for my project, without having to worry about how to find field enumerators across Nigeria. WeCollect saved me the stress.
Obi Mercy, PM, FPMPN
The WeCollect team brought not only strong technical expertise but also a deep understanding of field realities in northern Nigeria. The mobile data collection process was seamless, and the geotagging accuracy helped us map customer distribution and infrastructure gaps with far greater clarity than we previously had.
Ibrahim Kolapo, GIS Consultant
